One should never underestimate the amount of traffic that search engines can bring into your blog or website. Once you have the right ingredients in place, you will notice a sharp increase in organic traffic from search engines. There are many ways that you can increase your organic search traffic. I would like to summarize the whole concept in gaining organic search traffic using two words — demand and supply.
You will need to know what people are searching for. There are probably millions of searches a day and you need to at least know what people might be searching for. Unless you work for a search engine company or have some reliable sources, it is hard to know exactly what the most searched terms are.
An alternative method to guess what people may be searching for is by looking into the mass media such as newspaper, television, radio and even blogs. What are the most talked about topic lately? Is there a new product or service that is aggressively promoted recently? Maybe there is a virus breakout and thousands of people could be searching for a possible solution for it?
When there is demand, there will definitely be supply. As if there is some “natural law” or something, the higher the demand, the higher the supply will be.
The same logic applies in the demand and supply for organic search traffic as well. It is only natural for people to be writing about things that many will be searching for. This is where the problem occurs. When there are more people writing about the same topic, the higher the competition will be.
When that happens, the next solution you will need is how to rank higher for certain search terms so that your blog or website will be displayed higher in the search list. This opens up a whole new topic altogether. There are many ways to get this done, be it legal or not.
Two roads ahead. Which one to take?
From my point of view, there are two roads that you can take to increase your organic search traffic. You can either choose the road most traveled or the road less traveled.
Certain topics take up a larger piece of the search traffic pie. It is tempting to join this group since there is more demand. However, that means that you will need to compete with many others in this field. You will need to do more research on how you are able to get a higher ranking with certain search terms in order to maximize your chances.
On the other hand, you can always write about things that may not have as much demand compared to others. The benefit is that you will have fewer competitors in this field. This is probably what they call as the long tail of the search engine traffic. At the end of the day, you may even get as much or even more organic traffic compared to competing in the larger pool.
Share your experience, opinion and thoughts
What is your experience in this field? Which road did you take? Which road do you suggest new bloggers take? Of course, in reality there aren’t two distinctive roads that a person needs to choose from. One can always walk in between to generate maximum benefit from search engine results. Anyway, kindly share your thoughts on this.