I must be the last person on earth to know of this news. Have you heard that SiteMeter installed cookies that tracks your visitor’s browsing history and sent the information to a third party without your consent?
I notice it when I saw a message above the login area in StatCounter’s website that says, “NEWS: StatCounter Says NO!” I was curious as to what did StatCounter said no to? I clicked on the link and it brought me to StatCounter’s blog. That’s when I realize the news broke out almost 3 weeks ago! Talk about being slow.
StatCounter stated that they were approached by an advertiser and was offered big bucks to place a spyware cookie in all their member’s website. So what was StatCounter’s reply? “We refused on the spot“. Good for them! I knew there were something ‘special’ about them when I chose them to track my visitors.
I am quoting the following text from their blog:
We were shocked to discover just today that another well known stats provider is allowing up to 9 cookies to be installed in the browser of every visitor that hits one of their member websites. This means that the provider is making money by transmitting data on you and your visitors to a third party advertiser. Not only that, but to add insult to injury, the cookies are causing the member websites to load very slowly too.
I didn’t know it was SiteMeter at first because StatCounter did not mention the name of the other counter in their blog. However, I had a feeling that it could be SiteMeter. Maybe because I can’t think of any other MAJOR stat counters out there. LOL. Anyway, I googled away and found out a few blog post that confirmed my initial guessing — here, here and here.
There are over 800 comments posted in StatCounter’s blog. I briefly read through maybe 5% of it and found this comment that caught my attention. Posted by Melanie Kozik, it states, “You made an ethical decision and in light of todays world, most companies do not do that – especially when money is on the table“.
I couldn’t agree more. In the world of business these days, I believe the word ‘ethics‘ hardly exist! It’s all about the money. And for that, I give my full support to StatCounter. I guess, as Digi puts it, “It’s time to change!“?