Advertlets Losing Out To Nuffnang AGAIN!?!?

Earlier on, Advertlets seems to be losing out to Nuffnang when it comes to attracting new publishers. This morning, I received an email from an anonymous person suggesting Advertlets has lost some important assets/resources to Nuffnang this time. The content of the email is as below:

from: haha <>
to: [tenthofmarch]
date: Jul 18, 2007 11:25 AM
subject: Hahahaha what do u have to say? — contact form

goto url:

The title of the post caught my attention — 2 Advertlets Lead Developers Converge to Nuffnang. My immediate respond (before reading the post and doing more research) was, “Is this real? Nuffnang siao already? Wouldn’t this be like putting a mouse into a sack of rice (Chinese proverb)?” I mean, if you have been following the spy scandal controversy happening in the world of Formula 1 lately, you would think twice before taking such actions. Could this be a plot to spy on the competitor internally?

A quote from an “interview” (not sure done by whom and when) with the two of them:

Both of us love development .. and we would wanna be in a company where the development is growing and the developers has a say in how the project would be.. Team work is whats important, not a one man show…

An SMS and another phone call later, the news was confirmed. Advertlets did lose its 2 main developers to Nuffnang. Now with the exit of their 2 main developers, I wonder how is Advertlets going to cope with their losses. They better start hiring and paying if they do not want to be left (too far) behind.

Somehow for an unidentified reason, the photo below gives me goosebumps.

The new members at Nuffnang
(the photo above taken from — contact me in anyway if this should be taken down)

I hope there’s no hanky-panky behind this new recruit. As a programmer myself, I have said in the past that I would have quitted if I were in their shoes. Maybe that is what’s happening. With that, I sincerely wish the new Nuffnang team good luck and best wishes.

Nuffnang Has A New Feature

The last time I heard, Nuffnang hired a “specialist” to handle their occasional slow loading ads. The investment must have paid off when they finally found a solution to that problem. Therefore, the ads do not influence the loading time of the blog anymore.

Apart from that, I have just noticed that they added a new feature in the admin menus. Previously when a publisher is not served any ads, their default ads (skyscraper) such as the one below will appear.

Nuffnang default ads

With the new feature, whenever a publisher is not served any ads, they are given the option to select whether to:

  • Show default ads
  • Show cost-per-click ads (if any), or
  • Minimize ads

All you need to do is to login to your account and click on the “Add Ads” menu. There will be a “When there are no Cost Per Unique Visitor Campaigns, show:” text with a dropdownlist on the right. Select the option you want and click on the “Save” button.

Admin settings

When you select the “Minimize Ads” option, the space taken for the ad will be greatly reduced and a new button with the text “I serve nuffnang ads !!!” will appear. I guess you cannot completely hide the banner since potential advertisers need to know where the ads will be place when they visit your blog.

Nuffnang minimized ads

I do notice a disadvantage of “minimizing” your banner ads — you don’t get a referral link when someone clicks on the banner and signs up with Nuffnang. Anyway, I don’t really mind it at all.

Since I only have a skyscraper banner in my blog, I do not know how the leaderboard and large rectangle banners will look like when they are “minimized”. Maybe you can try it out and drop me a link in the comments area for me to have a look. Thanks in advance!

Nuffnang Vs Advertlets At Its Ugliest Battle

The objective of this post is to answer these questions:

  1. How low, dirty, unethical, and childish the battle between Nuffnang and Advertlets has become?
  2. Who are DevilsAdvocate, Amateur, Reaymond and ENUFFisENUFF?
  3. How are they connected to Josh Lim from Advertlets?

A trip down memory lane… (skip this section if you know the story)

I caught 3 commenters who I suspect and have evidence that are linked to Josh Lim (or someone within Advertlets) who have either attacked Nuffnang or defended Advertlets anonymously in my blog.

Suspect #1 — DevilsAdvocate:

  • Left a comment attacking Nuffnang that I have edited
  • Claims he’s just a poor IT student with an opinion
  • Used the excuse of being in PJ (same area as Josh Lim) and on TMNET, thus the same IP range as Josh Lim
  • After I posted up a video evidence with proof of how he is connected with Josh Lim, he vanished and never returned (with the same nickname/character at least)

Suspect #2 — Amateur:

  • When I questioned Advertlets’ password security issue, he defended Advertlets and shifted the blame onto the users if their password were vulnerable
  • Claims he has a blog at but I received no response from the owner of the blog when I messaged him on friendster
  • His second comment stated he was contacted by Advertlets. That means he is their publisher. However, there is no trace of an Advertlets banner on “his” blog
  • Vanished after people questioned why he doesn’t even have an Advertlets banner in “his” blog

Suspect #3 — Reaymond:


I’ve posted some stronger evidence (subjective — depends on individual) connecting Amateur and Reaymond to Josh Lim. After that expose, no one from Advertlets or any other anonymous commenters (like the 3 suspects above) have left comments in my blog.

Back to the present time…

So, who the hell is ENUFFisENUFF? Sloppy Chic posted up her thoughts on Nuffnang’s management of the CPC ads here, here and here. While others (including another anonymous commenter — NoNN) are discussing the matter with intelligence, ENUFFisENUFF jumped in and showed his “lack of intelligence” with the comment below:

sad la. tim and ming got no balls. got to get pretty girls to comment to garner sympathy to hide the fact they are doing a bad job. sigh. who cares where the rum has gone. where are their balls? and most importantly, where is the money?

I can accept anonymous commenters who do not want to disclose their identity but are discussing a problem with intelligence. However, ENUFFisENUFF’s comment shows how much he lacks and are geared towards personal attacks.

His next comment gave away a hint of his possible real identity. I am not the only one who wanted to greet ENUFFisENUFF with a “hello josh” message.

Immediately, the “detective” mode in me kicked in. I wanted to know ENUFFisENUFF’s IP address and if they matches Josh Lim (and the 3 suspects) IP addresses. Instead of asking Sloppy Chic for the IP and confirming it afterwards, I posted up a few sets of IP addresses and asked her to confirm it. That way, there is no “dirty tricks” from me, true?

The sets of IP addresses were used by Josh Lim and his team members (that matches the 3 suspects) in my blog in the past. They are:

  • 124.82.X.Y
  • 60.48.(168-174).Y
  • 60.51.(94-96).Y
  • 60.52.(34-36).Y
  • 60.50.199.Y
  • 60.199.X.Y

It didn’t surprise me when Sloppy Chic replied my email with the following details:

ENUFFisENUFF’s first comment dated 15/6/2007 6:39pm logged the IP

ENUFFisENUFF’s last comment dated 16/6/2007 12:10pm logged the IP

Conclussion to these childish acts…

Just like DevilsAdvocate, Amateur and Reaymond, ENUFFisENUFF uses the same group of IP addresses that Josh Lim does. Is it just pure coincidence or are there more to it? ENUFFisENUFF has gone into hiding (together with the other 3 suspects) and will never return, at least not with the same nickname.

Competition is good. Healthy competition is better. Why compete in a “limbo dance” competition? There is no advantage to prove that one can “go to the lowest” point, especially when it comes to ethics.

Just concentrate in building your company. There is no point in comparing with anyone else but yourself. If you are good, people will know. The act of going “undercover” with an anonymous nick while attacking your opponent is plain cheap. Enough said, this is so shameful.

Will this bullcrap ever end? A limbo dance focuses on how low can you go. In life, it’s how low you want to go. I suggest standing straight up while walking through it. I can’t force you not to stoop so low. The choice is yours.

Possible Solution To Nuffnang’s Occasional Slow Loading Banner Ads

Before I begin, I would like to make it clear that this is not an official solution to the given problem. It has its pros and cons. It should not affect the banner click counts but it might, depending on how Nuffnang’s system identifies the clicks.

However, the biggest question is whether these modified codes adhere to the terms and condition and the program policies set by Nuffnang. I made a mistake by not reading through their rules before attempting such modifications. I’ve read it now and noticed that there are possibly at least two mentioning against such modification. They are:

6. Abuse of Services You shall not and shall not authorize or encourage any third party to:
* Edit, modify, filter or change the order of the information contained in any Ad or remove, obscure or minimize any Ad


Code Modification

The Nuffnang ad code that we provide you must be pasted directly into Web pages without any modification. Nuffnang participants are not allowed to alter any portion of the ad code or change the layout, behavior, targeting, or delivery of ads for any reason.

We will need to have the guys from Nuffnang to take a look at these modifications and give us the green light before we do it. Therefore, refrain yourself from trying it out first. I have reverted the changes made over at my personal blog as well. If you decide to use these modified codes, you need to agree to the terms below:

  1. Obey the terms of use set by the owner of the codes here.
  2. Obey the terms and conditions and program policies set by Nuffnang.
  3. Don’t flame me if it affects your earnings or get you banned by Nuffnang. 😉


The codes used are from this example. The idea is to wrap Nuffnang’s banner into the iframe in the example. That way, Nuffnang’s banner is allowed to load in the background while the rest of the blog is loaded. However, the downside of this script is that the banner will only be displayed after the rest of the blog has finish loading.

Step 1:
Copy and paste this javascript into the head of your HTML (right before the </head> is located)

Step 2:
Create the file “NN.html” that can be accessed from the root of your blog (eg. The content of this file is the javascript for the banner ad that was given by Nuffnang. This is how my file looks like. You will need to paste your codes into the file.

Step 3:
Place this iframe code to the location where you want your Nuffnang banner to appear. Remember to change the src=”” to the location where your NN.html file is located (as in Step 2).


That’s it! I do not know if these modifications will affect anything. I don’t even know if they will affect how the websites load when users click on the banner. Therefore, remember to wait for the “green light” from Nuffnang before using these modified codes. I do not hold responsibility if you get booted from their system.

Since I have reverted my changes to the original codes, I will show you how the modified codes would work in the video below.