YouTube faced a US$1bil lawsuit when Viacom Inc sued the video sharing portal for having copyrighted music videos in its archives. Previously, YouTube removed all copyrighted videos only upon request by the copyright owner of the media. However, this may not be the most effective way because other users could upload the video again right after the first copy was removed.
The Star ran an article yesterday stating that YouTube has successfully rolled out a tool that automatically removes copyrighted clips. Owners of the copyrighted clips can either choose to block their clips from appearing on YouTube or to allow them. If they chose the latter, ads can be sold around the clips to generate income for the owner. It is a win-win situation that the owner of the copyrighted clips needs to decide upon.