TenthOfMarch.com

I noticed a couple of changes that Advertlets made to their system and policy. Those that is worth mentioning are:

1. Minimum unique visitors per day decreased from 100 to 50.
2. Demographics Poll needed decreased from 100 to 50.
3. Mimimum payout amount decreased from RM200 to RM100.

You can get the above information from this post in their blog. At the bottom of the same post, they quoted a sentence from Cikgu Azleen’s blog:

CikguAzleen also mengatakan bahawa Advertlets telah mengubahsuai requirement mereka untuk membolehkan anda menjadi blogger mereka.

I went over to Cikgu Azleen’s post and found that there were more things Cikgu said that wasn’t quoted (that I found amusing). Here’s the “full version” of it:

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Pada hari yang sama jugak, Advertlets telah mengubahsuai requirement mereka untuk membolehkan anda menjadi blogger mereka. Requirement yang baru adalah:

1. Jumlah pelawat unik ke blog anda: 100 50
2. Jumlah poll demografik dari blog anda: 100 50
3. Jumlah bayaran minimum yang boleh dikeluarkan: RM200 RM100

Lebih baik kan? 50% diskaun! Hahahaa.. Saya rasa mereka terpaksa mengubahsuai requirement ni kerana terdapat saingan daripada syarikat yang satu lagi tuh. Hahahaha.. Ohhh.. Saya tidak akan memberitahu anda dalam posting ini siapa saingan mereka, kerana anda sendiri tahu dan faham bahawa sekarang ini hanya ada dua syarikat pengiklanan blog dari Malaysia.

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I’ll translate the last paragraph into English:

That’s better, right? 50% discount! Hahahaa.. I think they are forced to modify this requirement because there is competition from the other company. Hahahaha.. Ohhh.. I won’t tell you in this post who their competitor is, because you should know that there are only two blog advertising companies from Malaysia.

Two weeks ago, Nuffnang posted up The Nuffnang Community’s Reach and Coverage with pretty impressive figures — to say the least. They mentioned that they “serve out approximately 21,180,000 ad impressions” in a month. Compare that with the 1,800,000 impressions Advertlets have. That shows Nuffnang has almost 12 times more ad impressions to sell and may I add, 12 times stronger.

(Note: At the time of writing, the “Monthly Impressions Available For Advertising” counter on Advertlets system is not functioning. The figure 1,800,000 is what I think the last number I saw — I may be wrong. I’ll update the figure once the counter starts to work again.)

I guess it’s true that Nuffnang’s strategy to include the long tail of bloggers has really paid off. This is apparent especially when Advertlets are starting to reduce their requirements by HALF of what they used to be. From my perspective, Nuffnang is way in the lead. Advertlets would have to play catch up before Nuffnang disappears ahead.

Oh, have I mentioned that Nuffnang is now officially multinational?