I have subscribed to 30+ feeds from various blogs. I notice that only 10% of them have a link or indicator in their feed to their post’s comments. Below is a screenshot of a feed without a link to its post’s comments.
Below is a screenshot of a feed that links to its post’s comments.
From my point of view (as a feed reader), feeds that do not provide a link to their post’s comments are “dead” articles. It feels like reading the daily newspaper or a magazine. To me, blogs are different from traditional printed materials because it allows readers and the writer to comment and discuss on the written article.
Some might argue that the comments are accessible by launching the post in a browser. However, the point is to make it as simple and effortless for the reader to access them. A year ago, GMail created the “Delete” button just to speed up the deleting process of unwanted e-mails.
To create a “link” to your comment in your feed, you will need to have an account at FeedBurner.
Step 1: Click on the “Optimize” tab.
Step 2: Select the “FeedFlare” option on the left and activate the service.
Step 3: Select “Comments Count” and other function(s) that you want to appear on your feed and blog and click “Save”.
Step 4: Select the platform your blog is running on at the “Get the HTML code to put FeedFlare on your site:” option. Copy the given code into the appropriate files.
Allow some time for the link(s) to appear. It may not show up immediately after adding the codes. Now that you have a link to your comments in your feed, it increases the chance for your feed readers to engage in the comments.