Sex is one of the “most powerful tools of marketing and particularly advertising” (source). It must have been used to sell many things in the past — clothes, magazines, cars, beers etc. If that is not enough, some digg users are even using sex to attract diggs for their submitted posts! What is the world becoming to?
For the past 1 month, I received 3 sms sent through sms push campaigns that used sex to attract consumers to their products. So, what are they selling? Animated wallpapers for mobile phones!
FOC:Yes Honeyy..?SO nicee..do U Want CUMming tonight?Lets have fun together..U sure like it!SMS <ON 69> to 32xxx for animation girl;<ON GIRLS> wa/paper.eCe
FOC:Abg tgh buat apa kat situ?Jgn pura2,I tau abg fikir apa.Baiklah,Cepat htr sms<ON HOTC>ke 32xxx, biar Ina tunaikan impian abg sepjang hari.JaminCUN!
FOC:Jiwaku gersang?sudikah “AWAK” jadi pghibur 12 tgahmlm?jika ya,SMS<on 36> ke 33xxx utk gmbr gadis ANIMASI; <on cun>gadis W/PAPER
Each sms sent will probably cost RM1. The first sms does not include this information in the sms itself (not sure if this is legal). Next, look at how the third sms smartly conceals this information at very bottom of the sms, after many many “new lines”. To say the least, it is very irritating to receive stupid sms like these. To me, their “tactics” of using sex to sell their wallpapers is unethical.
Let’s take things to the extreme; Can any one of the 3 sms be classified as “sexual harassment”? Imagine getting an sms from your colleague asking if you want coffee or tea for lunch that sounded like this:
Yes Honeyy..?SO nicee..do U Want CUMming tonight?Lets have fun together..U sure like it!SMS <ON 69> for coffee; <ON BED> for tea to 012-3456789.
I personally think that the mobile service providers should take initiatives to check messages sent through sms push campaigns like these. I don’t think any parents will be too fond to have their teenagers receiving messages like that.
Initially, my post’s title is “Ridiculous SMS Marketing Strategy“. I added the “Sex: ” in front to hopefully attract a little more attention to this post. Hey, sex does sell, doesn’t it? So, did it work?